Digital marketing is one of the more popular forms of marketing among the younger generation due to its quantifiable quality and ease of manipulation according to a variety of variables such as age, gender, location etc. It is also a field in which specialists can make a lot of money, depending on their skill and experience. Because digital marketing involves so many different activities, it can be broken down into the following specialized jobs, each with a specialist whose job is to prioritize their own task and show results.
Email Direct Marketing
One of the earliest forms of digital marketing, this involves using customer information from when they visit the site to send them information about new products, upcoming events, promotions etc. via email. Sites will generally ask a visitor to sign in with their email address in order to access more features, send a newsletter or other promotional material, or to recommend other services and products, when a customer does so, it is collected into a data base and it’s the job of the email marketer to use the info for marketing.
Search Engine Optimization and Marketing
SEO specialists spend their entire day ensuring that the company they represent does not fall too behind in their rating in a list of search results generated by a search engine. Search engines have their own way of ranking the ‘best’ result, but they do allow outsiders to try and change their sites and info in order to harness a better position in the search results as people rarely look beyond the first page. SEO specialists will trawl through the metadata of a site or page and make necessary adjustments so that the search engines will prioritize it over others.
This is increasingly becoming ineffective as internet users employ ad blockers in order to stop advertisements from appearing on the sites they browse as they can be distracting. However, many countries still use online advertising to promote a brand. For instance ppc management Dubai, which stands for Pay per Click, is one of the more popular methods of generating engagement with a page, and is also a popular job. Ppc management Dubai works particularly well when it promotes a service such as hospitality industry, which Dubai is famous for.
Social Media Marketing and Management
With so many internet users on social media, marketers use these platforms to build engagement with the customers and clients of a brand and expose them to subtle advertising that they cannot turn off. Social media management includes monitoring it 24/7 in order to respond to messages etc. and also producing content that reflects the social world and the brand together, such as status updates, posts and images. Social media marketing involves designing advertisements that can be submitted for approval and which requires payment. It will run on the feeds of users for the time paid for by the marketer.